Current Research

My research interests encompass AI Ethics in business, Society, and Economic Growth. Currently, I am working in the following projects:

  • The Ethics of Artificial Intelligence
    Our 2022 article, “A survey of AI ethics in business literature: Maps and trends between 2000 and 2021,” published in Frontiers in Psychology, maps the state of the art, identifies trends, and highlights the main ethical schools of thought in the literature of AI in the business field. Additionally, it groups ethical concerns into 5 clusters, which include 1) Foundational Issues, 2) Privacy, 3) Algorithmic Bias, 4) Employment & Automation, and 5) Social Media & Public Discourse. These categories guide our current research work. You can access the Article in open access, a Keynote Lecture Streaming, and the poster presented at the 2023 SBE Annual Conference here.
  • Ethics of Conversational AI: Language Models & Chatbots
    Our initial research in this field resulted in the paper titled “ChatGPT: More than a ‘Weapon of Mass Deception’ Ethical Challenges and Responses from the Human-Centered Artificial Intelligence (HCAI) Perspective.” Our ongoing research involves examining the impact of this technology on education and identifying best practices to establish guidelines for its fair use. The first works on this research line are available here: Original Manuscript (Preprint) | Article published by Taylor & Francis in the International Journal of Human-Computer Interaction (2023):
  • Facebook’s Privacy Practices: Compliance, Integrity, and Excellence
    In this work, I analyze the practices carried out by Meta/Facebook regarding the protection of users’ privacy. Specifically, I examine three conditions: compliance with the law, integrity, and excellence. This work aims to identify the virtues required for an organization to achieve excellence in its user data management practices and to contribute with human flourishing.
  • Metamorphosis: Facebook’s Strategic Transformation into Meta
    Facebook is the most widely used social media platform, with various strategies to maintain its growth and adapt to market changes and user preferences, such as acquisitions and adopting features from competitors. Using the VIP (Value, Imitation, and Perimeter) framework by Frédéric Fréry (2006), this book chapter analyzes the company’s actions to address the endogenous and exogenous challenges arising in recent years from a strategic management perspective. Forthcoming chapter in the book “Strategic Change in Great Volatility,” edited by Karol M. Klimczak and Yochanan Shachmurove, published by Edward Elgar Publishing, scheduled for release in 2024.
  • Democracy in the Age of AI: Navigating Misinformation and Trust
    Our research examines the impact of Artificial Intelligence (AI) on democracy, focusing on ethical concerns around AI-generated misinformation, the role of social media algorithms fostering polarization through filter bubbles and echo chambers, and its potential use by malicious actors. Our study hypothesizes that AI possesses the capacity to either erode or enhance social trust, which, in turn, critically affects the robustness of democratic institutions, the integrity of public discourse, and the overall health of democracy itself. Our goal is to develop ethical guidelines for AI use that uphold democratic values and protect democratic integrity.