Current Research

My research interests encompass AI Ethics in business, Society, and Economic Growth. Currently, I am working in the following projects:

  • The Ethics of Artificial Intelligence
    Our 2022 article, “A survey of AI ethics in business literature: Maps and trends between 2000 and 2021,” published in Frontiers in Psychology, maps the state of the art, identifies trends, and highlights the main ethical schools of thought in the literature of AI in the business field. Additionally, it groups ethical concerns into 5 clusters, which include 1) Foundational Issues, 2) Privacy, 3) Algorithmic Bias, 4) Employment & Automation, and 5) Social Media & Public Discourse. These categories guide our current research work. You can access the article here: and the poster presented at the 2023 SBE Annual Conference here.
  • Ethics of Conversational AI: Language Models & Chatbots
    Our initial research in this field resulted in the paper titled “ChatGPT: More than a ‘Weapon of Mass Deception’ Ethical Challenges and Responses from the Human-Centered Artificial Intelligence (HCAI) Perspective.” This paper addresses the ethical challenges associated with ChatGPT and provides responses based on the HCAI perspective. Our ongoing research involves examining the impact of this technology on education and identifying best practices to establish guidelines for its fair use. The first works on this research line are available here: Original Manuscript (Preprint) | Article published by Taylor & Francis in the International Journal of Human-Computer Interaction (2023):
  • Facebook’s Privacy Practices: Compliance, Integrity, and Excellence
    I am currently working on an article that explores data privacy practices on Facebook/Meta. In this work, I analyze the practices carried out by Meta/Facebook regarding the protection of users’ privacy. Specifically, I examine three conditions: compliance with the law, integrity, and excellence. The latter condition requires an organization to facilitate the exercise of virtues in its users towards a good life and the common good, in addition to complying with the conditions of “organizational virtue.” My current work aims to identify the virtues required for an organization to achieve excellence in its user data management practices.
  • Metamorphosis: Facebook’s Strategic Transformation
    Facebook is the most widely used social media platform, with various strategies to maintain its growth and adapt to market changes and user preferences, such as acquisitions and adopting features from competitors. The COVID-19 pandemic led to an increase in usage and revenue for the company. However, it has also faced public relations crises, including the Cambridge Analytica scandal and the release of the Facebook Papers. It has established oversight bodies to address concerns over content and user privacy. In 2021, the company announced a name change and invested in the metaverse but saw a decline in value, which was exacerbated by the impact of Apple’s iOS 14.5 update, which affected its ability to collect tracking data and, therefore, its profits. Using the VIP (Value, Imitation, and Perimeter) framework by Frédéric Fréry (2006), this book chapter analyzes the company’s actions to address the endogenous and exogenous challenges arising in recent years from a strategic management perspective. Forthcoming in 2024.
  • The Impact of Generative AI on Society
    The research project analyzes the relationship between Generative Artificial Intelligence (GAI) and social trust in democratic societies. We hypothesize that GAI can have both positive and negative effects on social trust, which in turn can affect the health of democratic institutions and economic prosperity. Specifically, we will examine how GAI-generated content affects people’s perception of moral standards and how this perception influences their trust in other individuals and institutions. Our research seeks to identify the risks associated with GAI’s impact on social trust and propose ways to mitigate these risks to prevent the undermining of liberal democracies. Ultimately, our research aims to contribute to developing ethical and socially responsible frameworks for deploying GAI in ways that support democratic values and protect the integrity of democratic institutions.